We Move the Muscle That Moves the World
Elevating Massage Therapy — For Therapists, Owners, and the Future of Our Profession
Professional development, business coaching, and consulting built by LMTs, for the massage industry.
The National Massage Therapy Alliance (NMTA) was created to raise the standard of massage therapy through results-based education, business coaching, and consulting. Whether you’re a new therapist, an experienced practitioner, or a franchise owner, NMTA gives you the tools to thrive.
Our Services
Muscle Club™
A monthly membership for LMTs who want to keep muscle anatomy top of mind. Weekly live workshops, interactive worksheets, and a growing library of on-demand content — all designed to help you apply what you learn today in your treatment room tomorrow. NOW OPEN!
TMJ Therapist Directory™
Helping clients find the right therapist—faster.
We’ve built the first national directory just for Licensed Massage Therapists who specialize in TMJ-focused bodywork. NOW OPEN!
Business Coaching for LMTs
Learn how to transition from hourly sessions to results-based programs that position you as an expert, increase your income, and reduce burnout.
“With coaching, I combined massage and personal training into a signature program. My clients get lasting results, and I finally stand out as an expert.”
Massage Franchise Consulting
Get expert support to reduce turnover, strengthen company culture, and implement business systems that make your franchise more profitable and sustainable.
“NMTA helped us streamline systems and align our team. The result? Lower costs, stronger retention, and more satisfied clients.”
Why NMTA?
Massage is a profession of the body — but too many therapists and business owners work in isolation, burn out fast, or never reach their full potential.
NMTA is changing that. We create spaces where:
LMTs continue learning and grow confident in their skills.
Business owners and franchise leaders create sustainable, supportive workplaces.
Our industry moves forward together — stronger, smarter, and more results-based.